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A multi-directional exploration of digital creativity, NFTs and other 3-based wonders arise ..00.00.00
Major fashion brand Gucci launched an exciting new metaverse experience . Today, Gucci opens the virtual doors of Gucci Cosmos Land, an immersive .
A multi-directional exploration of digital creativity, NFTs and other 3-based wonders arise in surprising forms. Available now on GUCCI® VAULT. Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion. Today, Gucci opens the virtual doors of Gucci Cosmos Land, an immersive digital experience in blockchain-based metaverse world The Sandbox. It offers a digital interpretation of the physical Gucci Cosmos exhibit currently open in London, and both serve as a journey through the brand’s 102-year history.
In early 2022, Gucci became the first luxury house to announce that it had purchased digital real estate in the Sandbox metaverse for a store-cum-event space where it created a virtual gallery. Gucci CEO Bizzarri talks metaverse strategy and why it’s “already a very real place for us”. At more than 100 years old, Gucci has set a precedent for the unexpected. Now, that reputation is manifesting in a robust metaverse strategy that signals a long-term investment in virtual worlds and digital clothing. Gucci is the first luxury brand to build its own space within the digital real estate platform The Sandbox, cementing its place as a first mover in the metaverse. The experimental concept store. Gucci will offer three virtual experiences, playing out across three global metaverse platforms simultaneously. The virtual experiences enable Gucci to fully realise its vision for an outdoor show, even though the physical version was forced to move indoors due to inclement weather.
Now the Gucci Vault experience has been expanded for the metaverse with a two-week pop-up event running in The Sandbox October 27 to November 9 with a narrative dubbed “play-to-know.” Italian fashion brand Gucci has created "Gucci Vault Land" in the metaverse, enabling users to gain access to the brand's vintage products, which are on display but unavailable for sale. This initiative is part of a larger strategy by Gucci to enhance the sale of its physical goods, but also to sell virtual versions of its products to metaverse .
Discover Gucci Vintage, where timeless elegance meets restored archival pieces and step into the Gucci Metaverse for multi-directional experiences. Learn more.
A multi-directional exploration of digital creativity, NFTs and other 3-based wonders arise in surprising forms. Available now on GUCCI® VAULT.
Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion. Today, Gucci opens the virtual doors of Gucci Cosmos Land, an immersive digital experience in blockchain-based metaverse world The Sandbox. It offers a digital interpretation of the physical Gucci Cosmos exhibit currently open in London, and both serve as a journey through the brand’s 102-year history.
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In early 2022, Gucci became the first luxury house to announce that it had purchased digital real estate in the Sandbox metaverse for a store-cum-event space where it created a virtual gallery. Gucci CEO Bizzarri talks metaverse strategy and why it’s “already a very real place for us”. At more than 100 years old, Gucci has set a precedent for the unexpected. Now, that reputation is manifesting in a robust metaverse strategy that signals a long-term investment in virtual worlds and digital clothing.
Gucci is the first luxury brand to build its own space within the digital real estate platform The Sandbox, cementing its place as a first mover in the metaverse. The experimental concept store. Gucci will offer three virtual experiences, playing out across three global metaverse platforms simultaneously. The virtual experiences enable Gucci to fully realise its vision for an outdoor show, even though the physical version was forced to move indoors due to inclement weather. Now the Gucci Vault experience has been expanded for the metaverse with a two-week pop-up event running in The Sandbox October 27 to November 9 with a narrative dubbed “play-to-know.” Italian fashion brand Gucci has created "Gucci Vault Land" in the metaverse, enabling users to gain access to the brand's vintage products, which are on display but unavailable for sale. This initiative is part of a larger strategy by Gucci to enhance the sale of its physical goods, but also to sell virtual versions of its products to metaverse .
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